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Research papers

Brain branding

Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.This presentation shows how these advances can be translated into real-world services for brand equity and brand management...

Catalogue: Congress 2005: Making A Difference
Authors: Annette Asp, Steven Quartz
September 21, 2005
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Citation

Asp and Quartz (2005a, September 21). Brain branding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brain-branding